One of our members asked me about a Pressed Juicery product. Pressed Juicery is a San Francisco Bay Area juice company that offers juice cleanses and cold-pressed juices nationwide.
Now, I get asked quite often what I think of products – especially products that claim to be healthy. In this case, there is a hefty price-tag that comes along with it. From what I hear, these 16 ounce juice products average $6 – $6.50. Not that you need me to tell you this, but that’s expensive for juice. It had better be something special.
Whenever anyone asks me about a product, the very first thing I do is look at the ingredients, not the nutrition label. Nutrition labels are riddled with tricks and honestly, they don’t really tell you anything at all.Nathan Brammeier
But it’s hard to hide anything looking at the ingredient list.
Looking at the ingredients, the very first thing I noticed is that apple juice is the first ingredient. That’s sugar. No way around it.
Moving on down the list, everything looks great – cucumber juice, celery juice, romaine lettuce juice, etc. No artificial or natural flavors, no concentrates, no preservatives. Everything looks great.
That tells me that they’re highlighting the healthier ingredients on the front because there is no law governing how foods must be listed on the front of the label. But on the back, that’s a different story.
On the ingredients list, foods must be labelled in order of how much is actually in there. So in this case, there is more apple juice than anything else. So it is labelled first.
And apple juice is mostly just sugar water. That’s what makes this product taste good!
Do you think you would want to buy this product again (especially for $6) if the main ingredient was spinach or kale juice? I can’t imagine that tasting all that great.
Taking a quick peek at the nutrition label confirms my suspicions. One serving of this drink delivers a whopping 12 grams of sugar. In reality, it delivers 16 grams of sugar because there are 18 grams of carbohydrates minus the 2 grams of fiber. But for ease of explanation, we’ll stick with the 12 grams.
And in this product there are two servings. So the majority of people are going to drink the entire bottle. How often do you drink half and then save the rest for later?
So by drinking all 16 ounces, you’re ingesting 24 grams of sugar.
Okay, 24 grams of sugar. Is that bad?
This demonstrates that the majority of this drink is simply apple juice. And then a few other healthy ingredients are thrown in just to put them on the label and make you believe it’s good for you. Not so much. Any health benefits you gain from drinking this are overshadowed by the amount of sugar that will be absorbed within a few minutes after drinking this.
But okay, aren’t there some good things about this product? I mean, it can’t be all bad, can it?
That is true. As far as juice goes, this is one of the better ones.
The two things that this product has going for it are that it is 100% juice (mostly apple juice remember) and that it has not been pasteurized.
The fact that it has not been pasteurized is a HUGE plus in my book. I give them major props for that.
And that, right there, is why it is so expensive. Without pasteurization or preservatives, this product has a very short shelf-life. In fact, the label tells you to “Enjoy within 3 days of purchase”. So if they don’t sell it quickly, they have to dump it.
That’s what you’re paying for. All the product that they don’t sell. Inventory is a tough game for businesses to deal with and that’s why extending shelf-life is one of the most profitable things a company can do.
But Pressed Juicery, to their credit, is sticking to their guns and selling a high quality product. My only issue is the amount of sugar.
For my money, I’d rather save up and buy a juicer for my home. That way I can control how much sugar is in my juice.
And for about 10 of these Pressed Juicery juices, you can get yourself a low-end juicer.
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